Terms of Service

Company: guardID Limited (“the Company”, “we”, “us”), registered in England & Wales.
Service: guardID (“the Service”).

Part A: Terms of Service

1. Overview of the Service

The Company provides automated privacy-management and rights-exercise services, including but not limited to:

• Data removal requests: submitting data deletion, objection and restriction-of-processing requests to data brokers, marketing databases and other third-party organisations included in the guardID service, on your behalf.
• Spam postal mail opt-out: submitting do-not-mail and suppression requests intended to reduce unsolicited physical (“spam”) post, flyers and other advertising.
• Spam phone call and fax opt-out: submitting do-not-call/fax and suppression requests intended to reduce unsolicited phone calls and faxes.
• Content ownership protection: helping you assert ownership of your original content, sending notices instructing third parties not to use your content for AI model training or automated data collection, and documenting or registering such claims where applicable.

The Service operates only with your authorisation and on a best-effort basis. We cannot guarantee that every organisation will comply with opt-out, deletion or ownership requests.

2. Spam marketing and opt-outs

We provide optional services to reduce unwanted mail, door-to-door deliveries and unsolicited calls and faxes. You are only enrolled in these services if you explicitly choose them during sign-up, or later in your account settings.

2.1 Royal Mail door-to-door opt-out

• Opting out stops all unaddressed mail from being delivered by Royal Mail.
• Royal Mail may still deliver important government or public-interest messages.
• You may still receive mail from distributors other than Royal Mail.
• You cannot separate wanted from unwanted unaddressed mail.
• For more information, see Royal Mail Help: how to opt out.

2.2 DMA-member door-to-door distribution companies

• We share your name and address with Data & Marketing Association (DMA) member companies (excluding Royal Mail and local newspaper publishers) to stop unaddressed mail.
• Registration lasts two years; while you remain a member, we will reapply automatically.
• Your request must include your full address, and you must be over 18 with the approval of all other adult members of your household.
• The address must be a personal address, not shared with other households.
• You may continue to receive mail from non-DMA distributors, local newspapers, charities or government.
• Please allow up to 24 weeks for distribution companies to process your request.
• Your details will be held by the distribution companies and may be verified.

2.3 Mail addressed to you

• We may share your details with the Mailing Preference Service (MPS) to stop addressed marketing mail from member businesses.
• It can take up to 6 months to take full effect.
• More information is available on the MPS website.

2.4 Unsolicited phone calls and faxes

• We may share your details with the Telephone Preference Service (TPS) and Fax Preference Service (FPS) to reduce unsolicited calls and faxes.
• All phone numbers you provide will be registered.
• More information is available on the TPS and FPS websites.

2.5 Your confirmations for spam opt-outs

By selecting any of these services, you confirm that:

• your address is personal and not shared with other households;
• you are over 18 and have the approval of all other adult members of your household; and
• you understand you may continue to receive mail from non-participating distributors, including government and local authority communications.

3. Eligibility

To use the Service, you must:

• be at least 18 years old to sign up to a plan. Under-18s can be added to a Family plan if the primary member is the parent or legal guardian of every child added;
• be legally capable of entering into a binding contract;
• have the lawful right to request removal, suppression or ownership enforcement for the data or content you submit; and
• for mail suppression, have consulted everyone living at the address, and have their agreement to suppressing advertising mail delivered by Royal Mail, members of the Data & Marketing Association or members of the Mailing Preference Service.

4. Your authorisation

4.1 Acting as your agent

By using the Service, you authorise the Company to act as your agent in communications with third parties about your personal data, unsolicited post and calls, and intellectual-property rights requests. You can see the kind of authority we use in our example letter of authority.

4.2 Submitting requests on your behalf

You authorise the Company to submit rights requests in your name, including deletion, suppression, access, correction and ownership-enforcement notices. This may include signing documents or electronic submissions on your behalf where required for verification.

4.3 Sharing your personal data with third parties

You expressly authorise the Company to share the personal data you provide with third-party organisations solely to:

• find out whether those organisations store or process any of your personal data; and
• submit, verify and follow up data-deletion or suppression requests on your behalf.

Only the minimum information necessary will be shared, and only for these purposes. Your data will never be provided to third parties for marketing, analytics or AI training.

5. Your responsibilities

You agree that:

• all information and content you provide is accurate and legally yours to control;
• you will not use the Service to make fraudulent, unlawful or unauthorised requests;
• you will tell us promptly if you discover that any information you submitted is inaccurate; and
• for content ownership claims, you own the content or are otherwise legally authorised to assert rights over it.

6. Limitations of the Service

6.1 No guaranteed outcome

We cannot guarantee that every data broker, organisation or content-hosting platform will comply with deletion, suppression or ownership requests. We will use our best endeavours to make sure organisations delete your data or otherwise act on the requests we make on your behalf.

6.2 Third-party compliance

Third-party organisations ultimately control whether they comply, but we will take all reasonable, lawful and industry-standard steps to encourage and secure compliance, including:

• making follow-up submissions;
• providing additional verification or documentation when required;
• escalating through the third party's own internal processes;
• making complaints on your behalf to regulators and supervisory authorities; and
• citing the organisation's legal obligations where appropriate.

However, the Company is not responsible for non-compliance by third parties.

7. Subscription, billing and cancellation

7.1 Automatic renewal

Your subscription is billed in advance and renews automatically at the end of each billing period unless you cancel.

7.2 Price changes

Your price never depends on how many broker sites we check, how many listings we find or how many removals we make. We may review plan prices from time to time for wider reasons, such as inflation. If we do, we will tell you by email at least 30 days before the change affects you, and you can cancel before it takes effect.

7.3 Cancellation

You can cancel at any time in your account settings. Cancelling stops future payments; you keep access until the end of the period you've paid for. Work already completed, such as requests already sent to third parties, cannot be reversed.

7.4 Your statutory right to cancel

If you are a consumer, you have 14 days from the day you sign up to cancel for any reason. Because the Service starts straight away at your request, if you cancel within those 14 days we may deduct a proportionate amount for the service already provided before refunding the rest.

7.5 Refunds

Refunds are covered by our Refund Policy in Part B. Nothing in these Terms affects your statutory rights.

8. Intellectual property

8.1 Your content

You keep ownership of all content you submit, except where you have used Shared Intel to report a company or organisation you'd like guardID to add to the list of third parties we send deletion requests to. In that case, you grant guardID the right to use that intelligence in perpetuity, at no cost.

8.2 Licence to provide the Service

You grant the Company a limited, revocable, non-exclusive licence to use your content solely to provide the Service, including ownership-protection and rights-enforcement activities.

8.3 No AI training

The Company does not use your personal data or submitted content for AI model training, dataset generation, or any automated analysis unrelated to providing the Service.

9. Privacy

How we use personal data is explained in our Privacy Policy. We process your data to provide the Service as set out in these Terms and the Privacy Policy.

10. Prohibited use

You may not use the Service to:

• violate the rights of others;
• submit fraudulent or defamatory ownership claims;
• misrepresent your identity;
• harass or threaten third parties; or
• engage in any illegal activity.

We may suspend or terminate access for violations.

11. Disclaimers

We provide the Service with reasonable care and skill. Beyond that, and to the extent the law allows, the Service is provided “as is” and “as available”. We do not guarantee uninterrupted availability or a successful outcome for every request, because outcomes depend on organisations doing what the law requires of them when we request deletion.

12. Limitation of liability

To the fullest extent permitted by law:

• the Company is not liable for indirect, incidental, punitive or consequential losses; and
• our total liability for all claims will not exceed the amount you paid to guardID in the six (6) months before the claim.

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law, including your statutory rights as a consumer.

13. Indemnity

You agree to indemnify the Company against claims arising from:

• your misuse of the Service;
• inaccurate data you provide;
• false or unauthorised ownership claims; and
• your breach of these Terms.

14. Suspension and termination

We may suspend or terminate your access if:

• you breach these Terms;
• your requests appear unlawful or fraudulent; or
• we are required to by law or a regulatory authority.

If your access is suspended or terminated under this section, no refund will be given for the unused part of your membership. Provisions that by their nature should continue (for example, the limits on liability) survive termination.

15. Changes to these Terms

We may update these Terms from time to time. We will tell you about material changes by email before they take effect. If you don't agree, you can cancel before the changes apply; otherwise, continuing your membership or use of the Service means you accept the updated Terms.

16. Governing law

These Terms, and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims), are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts, and nothing here removes any mandatory consumer protections of the country you live in.

17. Contact

For questions about these Terms, email hello@guardid.app.

18. Escalation to regulatory authorities

Please contact us first if you have an issue with the Service. However, nothing in these Terms limits your right to complain to a regulatory or supervisory authority if:

• your privacy or content rights have not been upheld;
• a third-party organisation has not adequately responded to a request we submitted on your behalf; or
• we have not addressed your concerns in line with applicable law.

Depending on where you live, this may include:

• the Information Commissioner's Office (ICO) in the United Kingdom;
• a data protection authority in an EU/EEA member state, under the GDPR;
• a State Attorney General in the United States (for example, under the CCPA/CPRA); or
• any equivalent authority under local law.

You can escalate a complaint at any time, although we encourage you to contact us first so we can try to resolve it quickly.

Part B: Refund Policy

At guardID, we strive to give you the best possible service to help you manage your personal data, reduce spam mail and protect your content. While we take all reasonable steps to succeed, the nature of the Service means we can't guarantee full compliance by third parties. This part explains when refunds are available. It sits alongside your statutory rights, including the 14-day right to cancel in section 7.4, and doesn't limit them.

B1. Subscription refunds

B1.1 Free trials

If we offer you a free trial, no charges apply during it, and if you cancel before it ends you won't be billed for the first paid period.

B1.2 Paid subscriptions

• Subscriptions are billed in advance on a recurring basis.
• You can cancel at any time in your account. Cancelling prevents future payments but does not automatically refund previous payments.

B1.3 Refund eligibility

• Refunds for paid subscriptions may be given in exceptional circumstances, such as double billing or processing errors, and wherever the law requires one.
• Outside your statutory rights, refunds will not be given for: partial results or incomplete compliance by third parties; a change of mind or dissatisfaction with outcomes; or services already completed within the billing period.

B2. One-off services and one-time payments

• Where we offer one-off services (for example, content ownership claims or individual opt-out requests), payments are non-refundable once the service has been submitted or started, subject to your statutory rights.
• If you are charged in error, we will investigate and refund you where appropriate.

B3. How to request a refund

• Email us at hello@guardid.app.
• Include your account details, payment details and the reason for your request.
• We will review your request and respond within 14 business days.

Approved refunds are paid to the original payment method.

B4. Changes to this Refund Policy

We may update this Refund Policy from time to time, in the same way as the rest of these Terms (see section 15).

B5. Governing law

This Refund Policy is governed by the same law, and subject to the same courts, as the rest of these Terms (see section 16).